Digital Advertising
Google and Meta campaigns with conversions actually measured, so you know what each customer costs you — not just how many clicks you bought.
Most campaigns that don't work share the same flaw: nobody configured what counts as a conversion. Without that, the platform optimises for cheap clicks and the report fills up with impressions and reach — numbers that go up while the phone stays quiet. The first thing we build is the measurement; only once the system knows what a customer is does it make sense to give it budget.
What's included?
- Conversion tracking: form submitted, WhatsApp opened, call placed, purchase made.
- Google Search campaigns for people already looking for what you sell.
- Meta campaigns for demand that doesn't exist yet, with audiences and remarketing.
- Negative keywords and exclusions — where you stop burning money.
- Landing page reviewed: a good campaign against a slow page loses.
- Monthly report with cost per conversion, not screenshots of reach.
Ideal for
Businesses that need customers this month and can't wait for organic ranking to mature; product or branch launches; online stores with enough margin to pay per sale; and companies already spending on ads who can't tell which campaign is the one bringing the customers.
How we work
First we define what a conversion means for your business and instrument it on the site. Then we start with a test budget and few campaigns, because early data is for ruling things out, not for scaling. From the second month there's enough information to cut what doesn't perform and move budget to what does. The ad account is opened under your company's name: if you ever work with another provider, the history and the learning stay with you.
Frequently asked questions
How much do I need to spend?
It depends on what a click costs in your sector and how many clicks you need to close a sale. We work it out from your average ticket and close rate before proposing a number. A budget that's too small isn't caution: it doesn't generate enough data for the campaign to learn, and the money gets spent anyway.
Ads or SEO?
They solve different problems. Ads bring visits tomorrow and stop the day you stop paying; SEO takes months and then doesn't stop. If you need customers now, start with ads. If you can wait, both together cost less long term — and knowing which keywords convert in Ads saves the SEO work months of guessing.
Who owns the ad account?
You do. We open it under your company with your payment method and come in as administrators. It's the opposite of what many agencies do, keeping the account in their own name: when the client leaves, they lose the entire history and start from zero with the next provider.